Florencia Masri
Strategy. Personal branding. Content. PR.
Florencia is in a league of her own—a multifaceted entrepreneur running multiple ventures simultaneously. Working with her was like traveling across different universes.
Our work focused on building her personal brand with a clear and cohesive identity—defining her narrative, tone of voice, key messages, and positioning. We created a communication guide outlining values, audiences, content pillars, and channels. We also developed strategic content and managed her presence on Instagram and LinkedIn.
